Tue 2nd March 21

Back in Japan

  We are back again! We have done it before and this last week was another trip to the beautiful Tokyo, Japan. What better way to tell a story then through pictures! Enjoy our journey through the magical town!            

Back to School in Style

  Back to school and ready to give back. Round up parents, friends and family! Although you may find your fabulous finds of backpacks at Target and the newest jean trends at T. J. Maxx, why not be the one to add a little extra flair? With our expansion of Erika Walton Jewelry dino earrings, […]

Shark Week Inspired Earrings

    It’s been going on for 25 years. Happy Anniversary to Discovery Channel’s SHARK WEEK.  This week, the infamous Shark Week is back and Erika Walton Jewelry is paying special homage. You saw them here first when our #DinoEarrings made it big. So we are bringing you an exclusive look into our newest collection: […]

Jewels Around the World

  Cheers to our newest extended family!   Check out all the stores that support us here! We wouldn’t be where we are today with you all. We are constantly expanding in stores worldwide so keep a look out for new store names.   Step into any of these locations either by foot or by […]

10 Years, Still Going Strong

WOW! Dear friends, family and fans! This is it! We have reached our 10 year anniversary thanks to all of you. Read along for a special one-on-one interview with none other than the Erika Walton…   Q: How does it feel having your company reach its 10-year anniversary? A: It makes me feel old, but […]

Yippee for Whoopi!

That’s right, fans. The Whoopi Goldberg has been seen sporting our jewelry on The View…twice! She was rocking our Looney Tunes Porky Pig Bracelet on yesterday’s show and Yosemite Sam Bracelet today. The fun Yosemite Sam Looney Tunes piece can be seen as she is hugging Glee’s Chris Colfer. Want instant access to the same […]

HELLO to summer

First lets say HELLO to summer, my favorite time of the year! Summer means tacos and margaritas, camping and hiking and going to the beach (I’m secretly a mermaid)! On Sunday, June 26, I will be 24 and thusly, marks the 9th anniversary of Alter Ego Jewelry! Time fly’s doesn’t it? I’m going home to […]

Happy Holidays – FREE SHIPPING! – OMG

Who can resist a promo like that? Its a win win at Alter Ego. Free shipping ends 12.20.10