Back in Japan

  We are back again! We have done it before and this last week was another trip to the beautiful Tokyo, Japan. What better way to tell a story then through pictures! Enjoy our journey through the magical town!            

Unmask Your Alter Ego

    Do you ever feel as though you have two sides, as though you are one way and yet yearn to be someone else in another moment? Having an alter ego is not necessarily designed to escape or get away from the normal ‘you’ but rather to expand on your already existent self expression. […]

Back to School in Style

  Back to school and ready to give back. Round up parents, friends and family! Although you may find your fabulous finds of backpacks at Target and the newest jean trends at T. J. Maxx, why not be the one to add a little extra flair? With our expansion of Erika Walton Jewelry dino earrings, […]

Shark Week Inspired Earrings

    It’s been going on for 25 years. Happy Anniversary to Discovery Channel’s SHARK WEEK.  This week, the infamous Shark Week is back and Erika Walton Jewelry is paying special homage. You saw them here first when our #DinoEarrings made it big. So we are bringing you an exclusive look into our newest collection: […]

Jewels Around the World

  Cheers to our newest extended family!   Check out all the stores that support us here! We wouldn’t be where we are today with you all. We are constantly expanding in stores worldwide so keep a look out for new store names.   Step into any of these locations either by foot or by […]

10 Years, Still Going Strong

WOW! Dear friends, family and fans! This is it! We have reached our 10 year anniversary thanks to all of you. Read along for a special one-on-one interview with none other than the Erika Walton…   Q: How does it feel having your company reach its 10-year anniversary? A: It makes me feel old, but […]

Comic Con Rewind

It was time to suit up this past weekend! Erika Walton Jewelry’s booth had a great view of all those storm troopers, Twilight fans and superheroes at this year’s Comic Con. The earrings were the greatest hit this year. From our infamously known Dino-earrings to the debut animal earrings, we were sold out!   Thanks […]

Yippee for Whoopi!

That’s right, fans. The Whoopi Goldberg has been seen sporting our jewelry on The View…twice! She was rocking our Looney Tunes Porky Pig Bracelet on yesterday’s show and Yosemite Sam Bracelet today. The fun Yosemite Sam Looney Tunes piece can be seen as she is hugging Glee’s Chris Colfer. Want instant access to the same […]

Creating the Magic

If you are new to our blog, then you should know that the one word most read about here on our blog space and the one word most said in our office space on a regular basis is magic. We’re all adults here, but as they say, growing old is mandatory and growing up is […]

Bags, Belts and Buckles Galore

It’s time to complete the look. It’s not everyday that what you ask for is actually what you get. Luckily, what you asked for is now being delivered. After years of asking for vintage car bags, belts and buckles, Alter Ego by Erika Walton has in store just that. The Original Car Bracelet, we have […]

2 Blondes, Vegas strip and Kinky Jews!

Hey beautiful people! WOW!! I have been traveling a lot recently, Santa Cruz to Chicago then Vegas and just got back from Pismo Beach, CA! There was a car show for Fathers Day! Any event at the beach is the best! I love going there. When we were in Las Vegas, Bailey and I went […]

The Team at Erika Walton Jewelry Spends a week in Chicago!

Erika Walton, faaabuulous jewelry designer, Brit Sharon, POWERhouse social media expert, and James Wong, guy who writes about love a la la lot, spent a week in Chicago!  Our mission: to have as much fun as humanly possible.  Ok, ok, we weren’t there just for the ‘kicks,’ we were also there for a world-class entrepreneurial program held […]

Big Bang is Inspiring a new Outrageously Colorful and Super Fun Fashion Culture!

*   Big Bang, a world popular, musically gifted, boy group from South Korea has grown to not only become one of the biggest Asian hit sensations, but also become globally known for their magically unique sense of fashion.  Bam! is what you think when you see them. Everything they wear is booming, outrageously colorful, […]

Trust Issues: A Magical Note

* When she first introduces herself to me, I can see my suspicion.  My eyes widen, my legs tighten, and my breath shortens. I don’t know her, so I don’t trust her.  Until I do…  Until we have our first 3-hour conversation about coffee, sushi, rainbows, Kettle potato chips, Metro buses, and the deliciousness of […]

An interview with Erika Walton: The Launch of the New Mermaid Collection

Hi guys! This is an interview about my new Mermaid Collection! I talk about  how I want to be a Mermaid, Paris Hilton, my design process, the Erika Walton Jewelry style, and being fierce and sexy!  I cant wait till the Mermaid Collection comes out! Love you guys! -Erika * James: Okay … if I […]

Introducing the team at Erika Walton Jewelry

* We wanted to give you all a taste of who we are behind the jewelry! Hope you enjoy! Erika Walton  @Erika_Walton Position on the team: CEO and Designer of Alter Ego by Erika Walton and Erika Walton Jewelry What day did you pop out of your momma’s belly? June 26th 1987. Where did you […]

How To Be Thoroughly Used Up When You Die

* The harder I work the harder I live.  But not cheap work.  I don’t do the work that modern society expects of me. I don’t do replicable, easy to follow, or ordinary work.  There’s an alternative.  * I work without a map, I take on big projects with big breakdowns, I lead, I connect, […]

Unique LA’s 2012 Spring Show!

Thank you, Unique LA This past weekend, the team and I spent our Mother’s Day weekend kicking it with over 300 other hot, awesome brands (such as Jenny and Jimbob Jewelry and KoKo Candles!) overlooking Downtown LA. WHAT A WEEKEND?! I love teaming up with Unique LA and representing some of the best this city has to […]

Why a Magical Loving Relationship would End

* Magical, loving relationships do end. But they don’t end because of moronic reasons like cheating or losing affection or disappointed expectations. They end for a special reason that only the couples with the most magical, loving relationship know. They end because the two love bugs live into different futures.  Like if one of us […]

How to Forgive Someone for Not Being Magical

* Photo by Gauz “Everybody is a genius. But if you judge a fish by its ability to climb a tree it will live its whole life believing it’s stupid.” -Albert Einstein  * We make people so wrong when they don’t think the way we do. Like there’s one perspective, one best way, one answer, […]

How to Wake Up feeling Magical: a Letter from Erika Walton

* Do you wake up feeling like shi!t sometimes? You got a decent amount of beauty sleep but you still feel like a drag queen?  I had the same issue. It wasn’t until I did a little research and found out the likely boogieman. LOW-BLOOD SUGAR, following overnight fasting. Before getting into your soft, fluffy […]

39 Ways to Have a Magical Relationship with Your Boyfriend or Girlfriend

* This is a magical list. It’s to show your love but in a way that doesn’t break the bank. Magical love doesn’t need much money, just a lot of fun and imagination. Enjoy!     1. Recreate the first time you two first kissed. 2. Create a little box with a bunch of your […]

Why I Celebrate Life: a Letter from Erika Walton

* * Often I hear people bitch about their lives. They whine and complain about how they don’t have enough money, how nobody loves them, how they’re getting fat…  It’s like, STFU.  Why neglect our lives, when we can celebrate it?!  Celebrating is where the magic of life happens anyway. When we celebrate we’re saying […]

23 Tips to Having a Magical Life

* 1. KISS = Keep it Simple, Sugar 2. Be Curious, Not Judgmental -Walt Whitman 3. If you want something you’ve never had, then you’ve got to do something you’ve never done. 4. Nobody’s perfect, but you’re perfect for me. 5. Read fiction. 6. Action inspires inspiration, not the other way around. 7. Leave your ego […]

The 90’s Edge Scene, Hocus Pocus, and Rihanna : An interview with Erika Walton on her new jewelry line, Sleepy Hollow

* The 90’s Edge Scene, Hocus Pocus, and Rihanna : An interview with Erika Walton on her new jewelry line, Sleepy Hollow Hi Guys! I did a short interview with our new blogger, James Wong, on where I got my inspiration for my newest jewelry line, Sleepy Hollow, my designing process, and who I think […]

Living a Life that’s Magical?

Living a Life that’s Magical? Magical has two best friends, young and fun. Magical makes life a wondrous, precious place and brings in warmth and cuddles but not annoying or boring. Magical is artistic, elegant, but sassy and cute.  And magical certainly has our dreams come true. Rainbows are magical. Mermaids and unicorns too. Magical […]

Japan trip 9/15/11 ROOM TRADESHOW!

9/15/11 Day 2 of the ROOMS Tradeshow! It is busy, busy, busy! I had a few minutes to check out other brands today and I must share them with you! Soooo after telling you about my trip, im gonna introduce you to them! im excited! Next to our booth was the brands Jutiqu and Elyona! […]

JAPAN TRIP 9/13-9/14/11 Tradeshow days

9/13/11 Today Kuma and I went to set up the booth for ROOMS Tradeshow! This is by far my favorite tradeshow I have ever done! I find the most unique items and you get to meet most of the designers! This time the booth was designed in a super hero theme! It was super kawaii! […]

2nd day in Japan ADVENTURES!

9/10/11 the days only get better in life! I woke up this morning and went on a hike with Yoyoji, in the bamboo forest. We also climbed minnie mount fuji, it was so beautiful. Then I got ready and went on a journey with Haruko, Chika, Yue, Azusa, and Sachiko! We first went to Kamakura, […]

First day of my Japan trip 9/9/11

Pretend today is 9/9/11 not whatever day it really is…. haha Such an amazing first day in Japan! Im staying in LALA Hills, how appropriate for me! Today was so relaxing, I slept in, had a great conversations with Yoyoji (my friend Jiro’s mom) over breakfast, went on a walk by a beautiful pond and […]

Starting the Japan trip!

hi, hello, how are you all?!?! I know I have not been a very good blogger, I give major props to those consistent writers! Im promising I wont leave you this long again. So right now im in JAPAN! I’m gonna update you with the past few months…. right now! Then skip to my trip […]

Jewelry has been crazy busy!  We have new interns named Jackie and Taylor, who are more than awesome and P’tah has joined the team as a manager.  The team just keeps growing; we have more interns starting in a week too! Press, press, press! Erika Walton jewelry was featured on E! Entertainment news! On June […]

HELLO to summer

First lets say HELLO to summer, my favorite time of the year! Summer means tacos and margaritas, camping and hiking and going to the beach (I’m secretly a mermaid)! On Sunday, June 26, I will be 24 and thusly, marks the 9th anniversary of Alter Ego Jewelry! Time fly’s doesn’t it? I’m going home to […]

Oh Sweet Lolita…

It’s always fun to pair to Alter Ego faves with alternative fashion, so here’s a sweet bit your taste buds – the Gothic Lolita. What’s a lolita, you say?  According to Wikipedia, it has nothing to do with literature or sexuality.  In fact, it’s a refreshing departure from today’s no-pants-wearing trendsetters.  Much like the vintage […]

We’re Going Gaga for Ponies…

We are at the height of fashion in GaGaville! Decorated with all that glitters, our Psychedelic Ponies are the perfect accessory for every little monster.

Vintage vs. New to the Rescue!

They’re officially here! The Super Heroes to The Rescue Collection has been made in a limited quantity right here in the heart of Los Angeles! Brand new, handmade resign figures or vintage collectibles complete these one-of-a-kind chain and crystal ensembles.  Choose from Wonder Woman, Superman, Batman, or the Green Lantern and showcase your super style!  Each character is […]

Luna Lovegood’s Little Leg

It’s an emotional day for Alter Ego.  My precious little girl, Luna, is undergoing paw surgery.  You may remember, I adopted Luna and her sister Laguna a couple months back, after witnessing Luna’s abuse.  I immediately took my two new babies to the vet and found out Luna had suffered repeated foot injuries.  She is only […]

Show Memories in Photo Collage

Just for fun. Here’s some Unique LA highlights… And, a little peek at our AccessoriesTheShow booth… And, of course, out ultimate Alter Ego fans…

Unique LA

Whew, it’s been a whirlwind of shows for Alter Ego.  I am officially a jet-setter!  Direct from a successful stint at Accessories The Show, I was back home and setting up a booth at Unique LA before I could say “in a New York minute.” Unique LA thrives on individualism, believes in community, and loves […]

Feliz Cinco de Mayo!

Here’s a history lesson for you…contrary to popular belief, Cinco de Mayo is not Mexico’s Independence Day.  It is a celebration of Mexico’s unlikely victory over French forces at the Battle of Puebla on May 5, 1862.  The day is sparsely celebrated in Mexico, but has become a nationwide American celebration of Mexican heritage and […]

Accessories The Show, Debuting New Erika Walton Collection

Hello New York! After a long evening of set up and Cuban food {yummmmm}, we are open for business at this year’s AccessoriesTheShow, New York. Come check us out with Saints and Sirens Showroom, booth #1009.

Windy Calabasas Festival Recap

It was a a windy and warm-weathered show at the Calabasas Fine Arts Festival! We started out with over 170 artist booths including jewelry, pottery, sculpture, photography, glass work, wall art, woodwork and more, but as the winds got stronger some vendors actually had to pack up and leave. It was survival of the fittest, and Alter Ego came out on top!

Alter Ego Addicts!

This is dedicated to all you Alter Ego Addicts! It’s for all of you who love the eye-catching and the original. It’s for all of you who like to stand out in the crowd of boring bracelets and plain-jane jewelry. We are proud to say that there’s a special piece of jewelry for everyone! From […]

Cathy Anderson Model Mayhem!

Cathy Anderson looks pro! She needs to be in front of the camera at all times! This adorable fashionista blogger sent me a link to her ultra chic photo shoot showing off her totally fem and fashionable style! I especially loved the photo where she’s showing off something else…Alter Ego by Erika Walton jewelry. Just […]

Powerfox & Ponymane!

Did you check out the Looney Tunes™ photo shoot? We recently had an awesome shoot which featured my good friend Jackie Tohn who happens to be a fantastic vocalist. Together with Jes Kudak, they form Powerfox and Ponymane! They are an old-school jamming, daring duo performing some of the most original variations of covers! Sporting […]

Looney Tunes™ = Looney Bin

The official Looney Tunes™ Collection is finished and I’m psyched all our incredibly hard work paid off. Mass production is definitely a DIFFERENT adventure. After much calculation and MISCALCULATION, we placed orders for over 4,000 beads! We had to search various bead stores, deal with late packages and stay connected with Warner Brothers all at […]

ROUGE MAGAZINE SPREAD

[click on thumbnails to enlarge]

ROUGE magazine

Hey fabulous! Have you seen the new ROUGE magazine cover? We can now add them to our list of magazine spreads! So awesome! I love the colors and the makeup… and the hot blonde! Go ROUGE! If you haven’t seen it, you must not be signed up. For the latest news and events here at […]

Audrey Awesome

Going over some of the coolest blogs is one of my favorite parts of the day. I was looking over little miss Audrey Kitching’s blog, ya know the absolutely adorable model with the signature pink hair…and I noticed Alter Ego Jewelry on her nightstand! HOW AWESOME! When I met her last year, she had on […]

It’s Raining Cats and Dogs!

The weather’s been crazy wet!! It’s raining cats and dogs! Literally! This weekend I was surprised (by a certain somebody) with two adorably tiny, Maltese Schnauzer mix puppies!!! Two little ones from the same litter that I named Luna Lovegood (blackie) and Laguna Strawberry (blonde). I’ve made a cozy little section for them in the […]